.2024 has been a volatile year for adtech funding.U.S.-focused adtech startups, the moment accustomed to getting billions in venture capital annually, have reared virtually $360 million so far this year, placing it on course to become the industryu00e2 $ s slowest year in over a years, every Crunchbase information. That stagnation is because of market saturation, elevated governing tensions, and economical uncertainties.ADWEEK talked with 5 VCs who remain to purchase adtech firms, despite these obstacles, about what they are trying to find as well as what they avoid. Possibly unsurprisingly, these real estate investors are actually targeting possibilities in privacy-focused modern technologies and industry-specific places including connected TV.